DESIGNED BY CARLO SEBASTIAN
Cancer Survivor Day is an event created for the purpose of celebrating three outstanding individuals that have survived cancer and also distinguished themselves within their community through their humbleness and good will. Each year, these individuals show a great appreciation for human life and dedication, going above and beyond to protect and help others around them.
University of Arizona
Categories: Campaign, Design, Print
The printed materials for this campaign included over-sized posters, mailers, flyers, and brochures. Each material was created to assimilate the feel and design style of an existing charity organization, while elevating their standards to a higher level. For my project, I chose the organization, Susan G. Komen Race for the Cure. The pastel color scheme was essential for this campaign because I did not want to alienate any gender or ethnicity, while keeping a subtle tone throughout the various print pieces. Lastly the idea of playing with overlaying circles helped me create grater emphasis on certain areas of the design, such as individual faces and key words.
I like to include this project in my portfolio, because it signifies a point during my academic career where I had the opportunity to be guided by a great designer. The majority of my graduating class agrees that during this semester we were exposed to a greater level of critique, which enabled most of us to understand the reality of graphic design as a medium of visual communications, rather than just another school project.